The Brains Behind Great Ad Campaigns (Hardcover) ~ Margo Berman ... Cover Art

The Brains Behind Great Ad Campaigns (Hardcover)

By: Margo Berman (Author) and Robyn Blakeman (Author)


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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE] Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.



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