Born To Do It (CD) ~ Craig David (Artist) Cover Art

Born To Do It (CD)

By: Craig David (Artist)

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Craig David Artist Snapshot:

U.K. R&B singer-songwriter Craig David emerged in the late 1990s as the smooth, soulful voice on U.K. Garage act Artful Dodger's "Re-rewind (The Crowd Say Bo Selecta)." Blending the beats of the emergent U.K. Garage scene with slick, commercial vocals, David swiftly crossed over into the mainstream. His first solo single, "Fill Me In," grabbed the U.K.'s number 1 spot in April 2000. Repeating the feat again with "7 Days," Craig found himself poised to garner healthy sales on both sides of the Atlantic with the release of his debut full-length, BORN TO DO IT. The releases that followed were strong, yet also displayed a more urban-oriented sound.

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Track Listing

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DISC 1 for Born To Do It (CD) Album By Craig David (Artist)
1   Fill Me In
2   Can't Be Messing 'Round
3   Rendezvous
4   7 Days
5   Follow Me
6   Key To My Heart
7   Fill Me In (Part 2)
8   Last Night
9   Walking Away
10   Time To Party
11   Booty Man
12   Once In A Lifetime
13   You Know What
14   Rewind
 

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Review

Rolling Stone (8/2/01, p.64) - 3 stars out of 5 - "...It strikes a balance between traditional pop and R&B, using modern production flash as a bridge....[It] has more pop savvy than most contemporary American urban fare..."
Spin (1/02, p.77) - Ranked #19 in Spin's "Albums of the Year 2001" - "...This goes down like your first sip of La Grande Dame."
Entertainment Weekly (7/20/01, pp.64-5) - "...It's music to grind to without spilling your Moet....a brilliantly market-tuned fusion of R&B elegance and all-ages pop sugar..." - Rating: B+
Uncut (10/00, p.76) - 3 stars out of 5 - "...Smooth-groove soul...he's a sweet, silky seducer of 'special laydeez'....David writes teen-love lyrics of wit and punch..."
CMJ (8/20/01, p.10) - "...It's one of the slickest, sweetest pieces of ear candy you're likely to hear this year..."

Title Note

Personnel includes: Craig David (vocals); Rickaardo Reid (keyboards, programming); Wayne Lawes (programming); Mark Hill, V. Hallett, F. Zargaroli (background vocals).

"Fill Me In" was nominated for the 2002 Grammy Award for Best Male Pop Vocal Performance.

"7 Days" was nominated for the 2003 Grammy Awards for Best Male Pop Vocal Performance.

The Southampton, England-born singer's US debut is a sultry foray into contemporary R&B, spanning the uptempo album-opening "Fill Me In," the sensuous "Rendezvous," and the pleading "Key to My Heart." Craig David has the sense to combine his pop leanings with his R&B roots, and the result is an irresistible mix of the sensual, the danceable, and the just plain catchy that recalls a millennial version of '80s UK R&B pretender Terence Trent Darby.

David's background as a London radio DJ serves him well--the mix of songs is seamless, gliding by as smoothly as a summer boat ride down the River Thames, and his vocal gymnastics are similarly aurally pleasing. Craig David is arguably the latest in a long line of British R&B performers who interpret the form at least as well as, if not better than, their US counterparts.

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