Blog Marketing (Hardcover)

• Category:  Books  »  Business & Economics  »  E-Commerce - Internet Marketing
• Format: Hardcover   Learn more about the Hardcover format using Tower WIKI.
• Publisher: McGraw-Hill
• ISBN: 0072262516
• WAPI (Tower ID): 100237389
• Release Date: December 1, 2005
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #406416 in Books (See Top 100 Books Bestsellers)
• #18246 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #39 in E-Commerce - Internet Marketing (See Top 100 E-Commerce - Internet Marketing Bestsellers)

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With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven't tapped into the power of the blog. Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.

In BLOG MARKETING, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You'll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business. Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization. BLOG MARKETING is filled with real-world examples of how blogging can: Extend company branding; Create positive experiences with your customers; Provide real feedback on your company and its products; Transform the way your company does business;
Simplify a variety of project management tasks; Impact the bottom line.

The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren't inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.

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