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- Publisher: Little Brown & Co
- ISBN: 0316010669
- WAPI (Tower ID): 101973692
- Release Date: April 3, 2007
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Average Customer Review:
(1 customer review)
- Tower.com Sales Rank: #249 in (See Top 100 Bestsellers)
- #11 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #1 in Decision Making & Problem Solving (See Top 100 Decision Making & Problem Solving Bestsellers)
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Product DescriptionDiscover More Information About Malcolm Gladwell (Author)Run a Quick Search on "Blink: The Power of Thinking Without Thinking" Malcolm Gladwell to Browse Related Products:Browse more products related to "Blink: The Power of Thinking Without Thinking"Browse more products related to "Malcolm Gladwell"ReviewBlink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell''s ideas about what Blink Camp might look like. --Barbara Mackoff Product noteBlink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff Short DesriptionIn his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That''s the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell''s journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life. If You Enjoy "Blink: The Power of Thinking Without Thinking (Paperback)", May We Also Recommend:Customer Reviews for "Blink: The Power of Thinking Without Thinking (Paperback)" by Malcolm Gladwell (Author)Most Recent Customer Reviews  Dont Blink, February 11, 2008
By Sara
You dont want to miss Malcolm Gladwells genius writing. This book is a fantastic
peice of work!
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