- Category: Books » Business & Economics » Decision Making & Problem Solving
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Little Brown & Co
- ISBN: 0316010669
- WAPI (Tower ID): 101973692
- Release Date: April 3, 2007
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Average Customer Review:
(1 customer review)
- Tower.com Sales Rank: #115 in Books (See Top 100 Books Bestsellers)
- #6 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #1 in Decision Making & Problem Solving (See Top 100 Decision Making & Problem Solving Bestsellers)
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Product DescriptionMore Books by Malcolm Gladwell (Author)Discover More Information About Malcolm Gladwell (Author)Run a Quick Search on "Blink" by Malcolm Gladwell to Browse Related Products:Browse more products related to "Blink"Browse more products related to "Malcolm Gladwell"Review"BLINK moves quickly through a series of delightful stories, all about the backstage mental process we call intuition....My first impression of BLINK--in blurb-speak--was 'Fascinating! Eye-opening! Important!'....If you want to trust my snap judgment, buy this book: you'll be delighted." "[A] lively, wide-ranging pop treatise." "The author's great strength lies in his stories, and here he crafts a number of engaging ones....All these stories are nicely written and most inform and entertain at the same time...." Publisher's noteDraws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counsels readers on how to become better decision makers in every aspect of life. Reprint. AnnotationSocial commentator Malcolm Gladwell once again takes the pulse of contemporary experience and, in BLINK, comes up with this enlightening exploration of the role of rapid thinking in everyday life. Gladwell shows how what we call snap judgments, first impressions, or instinct are often right on target and get to the core truths. He reveals that experts call this process "thin-slicing"--the ability to dive for truth the way a basketball player grabs a loose ball on the court, cutting through layers and levels of knowledge that resist tortured analysis. He reports on current research in the fields of science and psychology, and their applications in marketing. Gladwell writes of the marriage therapist who can discern, by listening to three minutes of the parties talking to each other, whether their marriage will last, and how thin-slicing operates in a job interview or when an insurance company wants to identify which doctors are candidates for lawsuits. It might be a sense of structures and patterns, or a Sherlock Holmesian sensitivity to the messages we send out, or just the ability to filter out bad signals and bad information. Gladwell draws examples from the home, office, and school, and proceeds with care and caution through his material; his exposition is as engaging as it was in his previous book, THE TIPPING POINT. After reading Gladwell you will more likely trust your first impressions, but wonder what others are thinking, too. If You Enjoy "Blink (Paperback)", May We Also Recommend:
Customer Reviews for "Blink (Paperback)" by Malcolm Gladwell (Author)Most Recent Customer Reviews  Dont Blink, February 11, 2008
By Sara
You dont want to miss Malcolm Gladwells genius writing. This book is a fantastic
peice of work!
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