- Category: Books » Business & Economics » Decision Making & Problem Solving
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- ISBN: 0316172324
- WAPI (Tower ID): 101982338
- Release Date: January 11, 2005
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #32067 in Books (See Top 100 Books Bestsellers)
- #1347 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #27 in Decision Making & Problem Solving (See Top 100 Decision Making & Problem Solving Bestsellers)
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Product DescriptionMore Books by Malcolm Gladwell (Author)Run a Quick Search on "Blink" by Malcolm Gladwell to Browse Related Products:Browse more products related to "Blink"Browse more products related to "Malcolm Gladwell"Review"The author's great strength lies in his stories, and here he crafts a number of engaging ones....All these stories are nicely written and most inform and entertain at the same time...." "[A] lively, wide-ranging pop treatise." "BLINK moves quickly through a series of delightful stories, all about the backstage mental process we call intuition....My first impression of BLINK--in blurb-speak--was 'Fascinating! Eye-opening! Important!'....If you want to trust my snap judgment, buy this book: you'll be delighted." First lineSome years ago, a young couple came to the University of Washington to visit the laboratory of a psychologist named John Gottman. They were in their twenties, blond and blue-eyed with stylishly tousled haircuts and funky glasses. Later, some of the people who worked in the lab would say they were the kind of couple that is easy to like--intelligent and attractive and funny, in a droll, ironic kind of way--and that much is immediately obvious from the videotape Gottman made of their visit. Publisher's noteHow do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way. AnnotationSocial commentator Malcolm Gladwell once again takes the pulse of contemporary experience and, in BLINK, comes up with this enlightening exploration of the role of rapid thinking in everyday life. Gladwell shows how what we call snap judgments, first impressions, or instinct are often right on target and get to the core truths. He reveals that experts call this process "thin-slicing"--the ability to dive for truth the way a basketball player grabs a loose ball on the court, cutting through layers and levels of knowledge that resist tortured analysis. He reports on current research in the fields of science and psychology, and their applications in marketing. Gladwell writes of the marriage therapist who can discern, by listening to three minutes of the parties talking to each other, whether their marriage will last, and how thin-slicing operates in a job interview or when an insurance company wants to identify which doctors are candidates for lawsuits. It might be a sense of structures and patterns, or a Sherlock Holmesian sensitivity to the messages we send out, or just the ability to filter out bad signals and bad information. Gladwell draws examples from the home, office, and school, and proceeds with care and caution through his material; his exposition is as engaging as it was in his previous book, THE TIPPING POINT. After reading Gladwell you will more likely trust your first impressions, but wonder what others are thinking, too. If You Enjoy "Blink (Hardcover)", May We Also Recommend:
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