The Big Switch (Paperback) ~ Nicholas Carr (Author) Cover Art

The Big Switch (Paperback)

By: Nicholas Carr (Author)

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Publisher's note

An analysis of an evolving trend in computer-based business makes predictions about what will be its role in transforming economics and culture, in an account that evaluates how the shift from private computer systems to Internet-based networks has initiated a major revolution that will impact all components of society. Reprint. 25,000 first printing.

Annotation

In a provocative analogy, Nicholas Carr compares the current movement away from individualized computer systems to the revolution of electricity a century before. When Edison’s invention supplanted older forms of power generation such as windmills, a financial shift occurred as well, with electric grids being owned and operated by a select few. Carr sees the future of the Internet headed in a similar direction, and his predictions about the economic changes that will be brought about by such public centers of data as Google and YouTube are insightful. This potentially abstruse material is covered in lucid and enjoyable prose.

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