Beyond Hofstede: Culture Frameworks for Global Marketing and Man... Cover Art

Beyond Hofstede: Culture Frameworks for Global Marketing and Management (Hardcover)

By: Cheryl Nakata (Editor)

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Short Desription

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. This title includes alternative culture frameworks and perspectives offered by scholars in global marketing and management.

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