Beyond Branding (Hardcover) ~ Nicholas Ind (Editor) Cover Art

Beyond Branding (Hardcover)

By: Nicholas Ind (Editor)

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Short Desription

In response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil and aims to show that branding can benefit employees, customers and investors.

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