The Audacity to Win: The Inside Story and Lessons of Barack Obam... Cover Art

The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory (Hardcover)

By: David Plouffe (Author)

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Publisher's note

The forty-fourth president's campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how a combination of technology and grassroots organization is revolutionizing politics.

The 44th president's campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how a combination of technology and grassroots organization is revolutionizing politics.

The architect of the Obama campaign reveals how it all happeneda and how it will revolutionize our politics
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. "The Audacity to Win" is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.
For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insideras tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.
"The Audacity to Win" chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.

Annotation

In what might be considered an insider's "making of the President, 2008" David Plouffe, who was Barack Obama's campaign manager during the historic run, recounts behind the scenes stories, including the key decisions about how to campaign first against Hillary Clinton, and then against John McCain. Plouffe and the campaign were credited with the savvy combination of grassroots organizing and the use of new technologies, and here he explains why campaigning is probably changed forever as a result.

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