- Category: Books » Business & Economics » Advertising & Promotion
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: Counterpoint LLC
- Number of Pages: 304
- ISBN: 1582435804
- WAPI (Tower ID): 113929793
- Release Date: April 1, 2010
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- Tower.com Sales Rank: #769024 in Books (See Top 100 Books Bestsellers)
- #34089 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #333 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)



























