- Category: Books » Business & Economics » Advertising & Promotion
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: John Wiley & Sons Inc
- ISBN: 0470100346
- WAPI (Tower ID): 100381311
- Release Date: April 13, 2007
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- Tower.com Sales Rank: #260690 in Books (See Top 100 Books Bestsellers)
- #11660 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #108 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)



























