- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: John Wiley & Sons Inc
- ISBN: 0470051248
- WAPI (Tower ID): 100373761
- Release Date: December 11, 2006
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- Tower.com Sales Rank: #62002 in Books (See Top 100 Books Bestsellers)
- #2731 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #20 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)






























