Advertising Media Planning (Paperback) ~ Donald W. Jugenheimer (... Cover Art

Advertising Media Planning (Paperback)

By: Donald W. Jugenheimer (Author) and Larry D. Kelley (Author)

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Short Desription

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. This edition offers practical guidance for those who practice media planning on a daily basis. It also includes chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan.

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