- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Number of Pages: 224
- ISBN: 0500286876
- WAPI (Tower ID): 111774219
- Release Date: June 1, 2008
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #423387 in Books (See Top 100 Books Bestsellers)
- #17657 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #156 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "Advertising Is Dead" by Tom Himpe and Will Collin to Browse Related Products:Browse more products related to "Advertising Is Dead"Browse more products related to "Tom Himpe and Will Collin"Publisher's noteArgues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint. Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint. If You Enjoy "Advertising Is Dead (Paperback)", May We Also Recommend:Customer Reviews for "Advertising Is Dead (Paperback)" by Tom Himpe (Author) and Will Co...There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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