Advertising Is Dead (Paperback) ~ Tom Himpe (Author) and Will Co... Cover Art

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Advertising Is Dead (Paperback)

By: Tom Himpe (Author) and Will Collin (Foreword By)


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Publisher's note

Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.

Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.

Annotation

"If the images don't inspire you to think differently, there probably isn't much that will."--Dynamic Graphics
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.
The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and "Advertising is Dead" is the only complete survey of this global shift. 435 color illustrations.



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