- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Columbia Univ Pr
- ISBN: 0231103255
- WAPI (Tower ID): 107127524
- Release Date: February 1, 1997
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #412639 in Books (See Top 100 Books Bestsellers)
- #17639 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #175 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "Adcult USA" by James B. Twitchell to Browse Related Products:Browse more products related to "Adcult USA"Browse more products related to "James B. Twitchell"Review"Like advertising's favorite medium, TV, 'Adcult' rivets attention powerfully, even brilliantly..." "This Adcult, as Mr Twitchell calls it, swamps old distinctions between high and folk culture, enlisting the creations of both as it tries to imbue the world of manufactured objects with meaning. Others may regard this as a sinister matter of monster corporations deluding the public. Mr Twitchell does not. He describes it as 'conversation'--an exchange in which consumers are active participants, shaping products and advertising as they express their desires in the marketplace. 'Adcult' is based partly on a course on advertising and society that Mr Twitchell teaches at the University of Florida....Mr Twitchell's book is a thoroughly enjoyable invitation to scrutinize the ubiquitous medium of modern American culture." Publisher's noteIn the United States today, the average adult sees and hears some three thousand advertisements each day. Children, who watch an average of more than twenty-eight hours of television a week (which translates into forty school days per year), will spend years of their lives watching commercials. In "ADCULT USA", James Twitchell, author of the acclaimed "Carnival Culture", takes us into the little-explored world of Madison Avenue in order to explain how "a few words from our sponsor" became a torrent. If You Enjoy "Adcult USA (Paperback)", May We Also Recommend:Customer Reviews for "Adcult USA (Paperback)" by James B. Twitchell (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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