- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Tuttle Pub
- ISBN: 1885203292
- WAPI (Tower ID): 100168770
- Release Date: October 15, 1996
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #277127 in Books (See Top 100 Books Bestsellers)
- #12396 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #118 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "Absolut Book" by Richard W. Lewis to Browse Related Products:Browse more products related to "Absolut Book"Browse more products related to "Richard W. Lewis"Review"You needn't be a vodka drinker to enjoy this picture-book about one of the most successful advertising campaigns ever." Publisher's noteThe Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the "absolute" quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness. AnnotationA book compiling the inventive and influential Absolute Vodka ads, along with the story of one of the world's most successful advertising campaigns. If You Enjoy "Absolut Book (Paperback)", May We Also Recommend:Customer Reviews for "Absolut Book (Paperback)" by Richard W. Lewis (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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