A Whole New Mind (Paperback) ~ Daniel Pink (Author) Cover Art

A Whole New Mind (Paperback)

By: Daniel Pink (Author)

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Publisher's note

Uses the two sides of the human brain as a metaphor for understanding how the information age came about throughout the course of the past generation, counseling readers on how to survive and find a place in a society that is marked by rising affluence, job outsourcing, and computer technology at the expense of inventiveness, empathy, and meaning. Reprint.

Annotation

Daniel H. Pink, former speechwriter for Al Gore and bestselling author of FREE AGENT NATION, returns with a thought-provoking book arguing that we are entering a new age, the "conceptual age," where right-brain thinking will dominate the cultural and business world. He compares this paradigm-shift as similar to the one between the "industrial age" and the "information age," a time when new skill sets became necessary, and new models for economic success appeared. In particular, Pink proposes six "senses" that people must develop to thrive in the conceptual age: design, story, sympathy, empathy, play, and meaning.

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MORE ABOUT THIS TITLE

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

PRAISE FOR THIS TITLE

Will give you a new way to look at your work, your talent, your future. (Worthwhile magazine)

Very important, convincingly argued, and mind-altering. (Po Bronson, author of What Should I Do With My Life?)

Wow! This is not a self-help book. It's way more important than that. (Seth Godin, author of Purple Cow)

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