A Technique for Producing Ideas (Paperback) ~ James Webb Young (... Cover Art

A Technique for Producing Ideas (Paperback)

By: James Webb Young (Author)

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Publisher's note

A McGraw-Hill Advertising Classic



A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.



First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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