101 Salon Promotions (Paperback)

• Category:  Books  »  Business & Economics  »  Advertising & Promotion
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Publisher: Thomson Learning
• ISBN: 1562533584
• WAPI (Tower ID): 101925228
• Release Date: January 1, 1999
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #272341 in Books (See Top 100 Books Bestsellers)
• #14157 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #147 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)

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This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients

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